The Pricing, Packaging & Revenue Course
A masterclass for advanced practice providers running cash-based wellness clinics – turn the one skill they never taught you in NP school into a 40 to 50 percent profit margin.
In a cash-based clinic, your pricing decisions are what keep the doors open. Most APPs were trained to treat patients, not to run a P&L – so they underprice, burn out, and leave money on the table. This course hands you the complete framework: price from data, package for higher transaction value, build recurring subscription revenue, and manage the numbers to a thriving margin.
Price with confidence. Package with purpose. Build recurring revenue.
4 CE Hrs - $202 Launch Special ($289 Regular Price)
Pricing is the #1 skill gap in cash-based clinics
You were trained to treat patients, not to run a profit-and-loss statement – yet in a cash-based clinic your pricing decisions directly determine whether you stay in business. Underprice and you leave money on the table, fail to cover overhead, and burn out. Overprice without communicating value and you lose patients. Price with no system and you are guessing, reacting to complaints, and flying blind. This course closes that gap, and it is the highest-leverage skill you can add, because every dollar of margin you unlock flows straight to the bottom line you control.
The cash-based advantage, turned into profit
Unlike insurance-based practices, you set your own prices – no fee schedules, no write-offs, no billing complexity. That is why a well-run cash-based clinic can target a 40 to 50 percent net margin, far above most medical practices, with the leanest and most subscription-heavy clinics reaching 55 to 65 percent. The course shows you the P&L math behind it: a clinic billing $42,000 a month at 80 percent gross profit and lean overhead keeps roughly $18,100 – a 43 percent net margin.
Recurring revenue changes everything
The single most transformative shift a wellness clinic can make is from one-time visits to subscriptions. It costs roughly five times more to acquire a patient than to retain one, and a subscriber is worth about twelve times a single visit over a year. Build a base of recurring revenue – for example 30 HRT subscribers at $299, 15 weight-loss subscribers at $399, and 25 wellness members at $99 for $17,430 in monthly recurring revenue – and you wake up each month with your overhead already covered. New patients become growth, not survival.
Four modules, one revenue flywheel
The course is built as a single flywheel: smart pricing enables compelling packages, packages convert patients into subscriptions, and recurring revenue lets you price and invest with even more confidence. Each module is one turn of that wheel:
Module 1 – Pricing Strategy. Market research (including AI tools and the competitor-call method), the 3-part pricing framework, true cost-per-service math, and value-based pricing. This is where you set prices that are both competitive and profitable.
Module 2 – Packaging Services. Good/better/best tiers, cross-service bundles, upsells, and price anchoring. This is where you raise your average transaction value.
Module 3 – Subscription & Membership Models. Concierge HRT, weight-loss memberships, and wellness subscriptions, plus agreements, churn, and billing. This is where you build predictable recurring revenue.
Module 4 – Revenue Management. P&L, margins, expense benchmarks, KPIs, and the path to a 40 to 50 percent margin. This is where you keep what you earn.
Course Expires: 9/30/29
What you will be able to do, and charge for
By the end of this course you will be able to:
Research your market and set prices using the cost-floor, market-anchor, value-ceiling framework. Pricing to the outcome you deliver – not the service itself – is what lets you command premium rates.
Calculate true cost per service and add a target margin. Knowing your break-even (an IV that costs $100 to deliver, sold at $140 for a 40 percent margin) is what keeps every patient profitable instead of subsidized.
Build good/better/best packages and cross-service bundles with value-based framing. Moving patients from "is this injection worth $100?" to "which program is right for me?" raises revenue per patient on every sale.
Design and launch subscription and membership models with proper agreements and billing. Recurring revenue at a churn rate under 5 percent is the financial floor the whole practice stands on.
Read a P&L, track the six core KPIs, and manage expenses to a 40 to 50 percent net margin – the financial literacy that turns a busy practice into a genuinely profitable one.
The framework, framed as your profit
Set Prices That Are Both Competitive and Profitable
The 3-part framework (cost-based floor, market-based anchor, value-based ceiling), AI-powered market research, a competitor-call script, and a pricing grid – plus real market ranges (female HRT $150 to $350/mo, male HRT $175 to $400/mo, GLP-1 $299 to $600/mo, Myers' cocktail IV $125 to $250, new-patient consult $150 to $350). Premium clinics price at or above the high end – and this shows you how to justify it.
Raise Average Revenue Per Patient With Packaging
The good/better/best tier architecture (for example HRT at $179 / $299 / $449, or a GLP-1 program at $349 / $499 / $699), cross-service bundles, upsells, and price anchoring. Presenting the top tier first makes the $299 program feel like a bargain next to the $449 one – and drives conversions to your most profitable middle tier.
Build Predictable Recurring Revenue
Concierge HRT subscriptions (women $199 to $349, men $225 to $399, couples $350 to $599 per month), weight-loss subscriptions with a phased journey (initiation $499, active $399, maintenance $199 – $3,987 across a year from one acquisition), and general wellness memberships at $79 to $149. This is recurring revenue that arrives automatically, with retention costing a fraction of acquisition.
Protect That Revenue With Agreements and Churn Control
Subscription agreements (billing terms, cancellation, service definitions, pause policy), card-on-file requirements, payment platforms, and churn management with the save-call playbook. Keeping monthly churn under 5 percent is what compounds your recurring revenue instead of leaking it.
Manage the Numbers to a 40 to 50 Percent Margin
The four core financial reports, a line-by-line P&L read, expense benchmarks (COGS 15 to 20 percent, labor 25 to 30 percent, overhead 10 to 15 percent, marketing 5 to 10 percent), the six KPIs every owner must know, owner compensation, and the three stages from survival to scale. This is the financial literacy that turns revenue into take-home profit.
Who should enroll
The APP who owns or is opening a cash-based clinic. If you set your own prices – HRT, weight loss, IV therapy, peptides, aesthetics, wellness – this is the pricing, packaging, and revenue system that makes the practice profitable, not just busy.
The clinic owner who is busy but not profitable. If revenue feels inconsistent month to month and you can't quickly state your net margin, this course converts your most frequent patients into subscriptions and your workload into margin.
The provider who undercharges and knows it. If you price from guilt or guesswork, the cost-floor and value-ceiling frameworks let you charge what your outcomes are worth – with the language to make patients say yes.
The owner ready to scale. If you want to move from survival to a 40 to 50 percent margin, the KPI dashboard, expense benchmarks, and three-stage roadmap show you exactly how.
Justin Allan
MSN, APRN, FNP-C
Founder of The Elite Nurse Practitioner and a nurse practitioner who built a highly successful cash-based practice from the ground up. He teaches advanced practice providers the exact pricing, packaging, subscription, and revenue-management systems he uses to run a profitable cash-based clinic. This is the business education NP school never delivered – taught by someone who turned it into a thriving practice.
Frequently asked questions
What if patients push back on my prices?
Price resistance is almost always a value-communication issue, not a price issue. The course teaches you to frame services around the outcome – energy, weight loss, confidence, quality of life – so the right patients see the value. Discounting to fill the schedule only trains patients to wait for lower prices; add value instead.
What is the fastest way to more predictable revenue?
Convert your most frequent patients to subscriptions. A single $299-a-month subscriber is worth $3,588 a year, and a base of subscribers gives you monthly recurring revenue that covers overhead before you see a new patient. The course includes a week-by-week plan to launch subscriptions in your first 30 days.
How do I know if my clinic is actually profitable?
By reading your P&L every month and tracking six KPIs – MRR, revenue per patient, average transaction value, churn, new-patient acquisition, and net profit margin. The target is a 40 to 50 percent net margin, with expense benchmarks to diagnose any category running high.
How should I raise prices on existing patients?
Give 30 to 60 days' advance notice, tie the increase to an enhancement, and consider briefly grandfathering long-standing patients. Done well, a price increase strengthens retention and perceived value rather than weakening it.
Is this business, legal, or tax advice?
No. The course is educational; it points you to the tools and math and recommends building a small advisory team – a healthcare CPA, a bookkeeper, and a coach who has built a cash-based clinic.